Trend – Clean Label or Free From


In Ingredient terms, less is more. Today’s consumers are increasingly looking for ingredients with names they recognise. As a result, around one in four new product launched across Asia Pacific today is described as “clean label”. In this environment where transparency is more important, industrial bakers need to be nimble. Simpler labels with ingredients consumer recognise are in demand.


Retailers are requiring e-free breads, with natural colours, and without additives or preservatives. Information about ingredient sourcing and sustainability is also called for, as consumers search for more “authentic” and “real foods”.

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