During the COVID-19 lockdown, Japanese artists and Indonesia home bakers turned to toast art as the ultimate distraction du jour. These edible 10x10cm masterpieces were created then shared and liked by millions on Instagram.
This is just one example of how bread can quickly turn from an everyday food staple to become a canvas for art and creativity. People across the globe discover and engage with new bread trends across multiple social media platforms every day.
At Lesaffre, we have a team of experts who can harness the power of virality to help your business thrive and grow. Follow us on Facebook and Instagram to get the latest updates on bread consumer trends.
Find out more about the hottest APAC bread trends of 2020 that we identified in our video below