22 Aug

Posted at 11:50h in Consumer Trends, Insights, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index="" css=".vc_custom_1638408963962{padding-bottom: 40px !important;}"][vc_column][vc_column_text css=".vc_custom_1661140204449{margin-bottom: 20px !important;}"]In this age of social media, the appearance of food products is vital in attracting engagement from modern consumers. Apps like Instagram and TikTok have become home to delectable shots...

29 Jun

Posted at 10:22h in Insights, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index=""][vc_column][vc_column_text css=".vc_custom_1658741919555{margin-bottom: 20px !important;}"]From milk bread to steamed buns, soft and sweet breads have dominated local preferences across Asia Pacific (APAC*). In fact, 1 in 5 (23%) of all new packaged breads and bread product launches...

31 Jan

Posted at 10:33h in Consumer Trends, Convenience, Insights, Nutrition & Wellness, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index="" css=".vc_custom_1638408963962{padding-bottom: 40px !important;}"][vc_column][vc_column_text css=".vc_custom_1648190011436{margin-bottom: 20px !important;}"]The new year will see ongoing changes in eating preferences, experiences and habits for consumers across APAC. What food-related trends will we see in the region in 2022? Here are...

02 Dec

Posted at 09:26h in Insights, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index="" css=".vc_custom_1638408963962{padding-bottom: 40px !important;}"][vc_column][vc_column_text css=".vc_custom_1642415830135{margin-bottom: 20px !important;}"]You likely have pleasant associations with the aromas of warm, freshly baked breads. After all, baked goods have wonderful connotations with comfort and coziness for many. But did you know...

01 Nov

Posted at 11:16h in Insights, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index=""][vc_column][vc_column_text css=".vc_custom_1636444813773{margin-bottom: 20px !important;}"]The humble doughnut has seen multiple evolutions in recent years within the Asia Pacific region. In its most basic form, the doughnut is a piece of leavened fried dough with a hole in...

24 Sep

Posted at 09:42h in Insights, Nutrition & Wellness, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index=""][vc_column][vc_column_text css=".vc_custom_1635841510506{margin-bottom: 20px !important;}"]The appetite for sourdough products in APAC* has grown in recent years.  According to data from Mintel, the number of new packaged breads with sourdough claims in APAC tripled between 2016 and 2020 —...

28 Apr

Posted at 11:43h in Insights, Nutrition & Wellness, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index=""][vc_column][vc_column_text]Sourdough bread has become increasingly popular in Asia Pacific. In 2020, the number of new packaged breads with sourdough claims was triple that of 2016. Reasons for this meteoric rise range from a greater focus on...

01 Feb

Posted at 07:03h in Insights, Pleasure

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="noPadding" z_index=""][vc_column][vc_column_text]COVID-19 is changing how we live, but the Lesaffre mission remains the same: working together to better nourish and protect the planet. In these unusual times, consumers are spending more time baking and shopping online. Their preferences...